The vibrant area of Emaar Beachfront is famed for a wide array of branded developments with privileged access to exclusive amenities. For instance, there is Grand Bleu Tower, which is the world's first residential development that came out in collaboration with the iconic Lebanese fashion designer; Elie Saab. It is also worth mentioning Palace Beach Residence, which is part of the portfolio of the prestigious Address Hotels + Resorts. This is the first brand to be launched by Emaar Hospitality Group and sets new benchmarks with its gracious hospitality and exceptional service standards. Other branded projects in Emaar Beachfront include Beachgate by Address and Address Residences The Bay
, both of which were launched during this year (2022).